People search the internet for businesses, products and services. If someone needs to find information, they are most likely turning to the internet to find it. When they search for something you offer or specifically for your business, you want to show up- and not just show up- but show up and look good.

Looking good is important because your website is often your first impression you give potential customers. If they found you through a search or through a link on social media, your website will be your first point of contact with them. Before they even see your shop or talk to you, they will see your website. You want that first impression to be a good one.

Your shop and office look good, right? Why do they look good? Because you know customers will see them and form an opinion about the business based on them (in addition to factors such as customer service, quality, price, etc. of course). Think of your website as your digital office and showroom. People are looking at it and are forming an opinion about the business based on it. So make it look good!